About us

Who are we?

At Now That's Lingerie, we believe that some of the most important things in life are learned through experience.  With over 30 years of devotion to (and from) our loyal customers, we have fine-tuned our skills in both bra fitting and personalized service.  Nineteen years ago, we transitioned from a brick-and-mortar retail lingerie boutique based in Montreal, Canada, to an online presence, steadily building our customer base and reputation.  Our claim to fame is our resident Bra Doctor, who quickly responds to any of your bra fitting questions, helping to guide you in finding your ideal bra size and shape.  While other larger online retailers may make you feel like nothing more than an order number, we strive to bring the personal, human aspect and unique touch of a lingerie boutique, to the convenience of our easy to browse online store.

Our years of knowledge and expertise indicates that we know what it takes to create the perfect fit with a wide array of sizing that ranges from A-K.

Over the years, we have been motivated by our customers' appreciation for our personalized customer service and commitment to excellence in the quality and value of our products.

Our Mission

We believe in providing the utmost in quality, both in terms of customer service, and the value or our products, to all of our customers.  Our goal it to make you feel and look fantastic in your lingerie, because it's the closest thing to your skin.  We seek to continuously improve our services and products to meet the dynamic demands of fashion, comfort and innovation.

Our Products

We hand-pick our products and collections to accommodate the most diverse selection of shapes, styles and range of sizing possible.  While some of our major bestsellers come from North American based companies, Calvin Klein, Warner's, Montelle, Triumph, Olga, Blush, Speedo, Fleur't, Arianne, Elita, Parfait, Hooked Up Shapewear, Body Hush, we also carry European-based companies such as Naturana, Naturana Blue Label and Cybele.